In collaboration with Mekanika, we attempted to produce global and intuitive content to express a significant and honest communication for their new product the "EVO"
Mekanika grew up and became one of the most popular company on Wikifactory with its screen print press. In parallel they developed 3 different CNC systems (digital milling machine). In 2020, they decided to produce a brand new evolving CNC. Mekanika
We attempted to produce global and intuitive content to express a significant and honest communication for their new product the "EVO"
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Strategy
We built our strategy through lockdown meetings and rapidly decided with Mekanika to base our campaign on new living habits, "videoconferences".

By framing our pitch video with this digital aspect, we divided the whole sequence into five parts:

– Mekanika and CNC EVO Introduction
– Machine Operation and Development
– Evolution and 3D Animation
– In situation Applications
– Outro
Prototyping
Promoting the machine by rightness and transparency required us to realize several applications. To diffuse every aspects and manufacture capacities of the evolving CNC "EVO", we prototyped 3 different products:
-  a designed aluminium lamp
-  a DIY wooden coat rack
-  a board game for children
- a designed aluminium lamp
- a DIY wooden coat rack
- a board game for children
Content Creation
We started by producing elementary content in our studio to ensure the campaign teasing part. Machine packshot and simple and direct introduction interview to thrill potential users.

To support the prototyping process and ensure the content all along with the creation, we produced diversified content in real-life situations:

- Studio Packshot Photos
- In-situation Photos
- Introduction Video
- Pitch and Video Campaign
- 3D Modeling
- 3D Animation
Outcome
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Outcome
Check Mekanika's

KICKSTARTER PAGE
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