Logotype
The logo is the graphic mark used to aid and promote public identification and recognition. For Mekanika, we designed a logo in balance with their products and their audience.
The clear space around the logo is defined by the thickness of its M. To maintain its visual significance and ensure readability, the logo's width must never be smaller than 35 mm or 132 Pixel (including clear space).
The mark allows the use of the mark whenever there is not enough space available for the full logo to represent Mekanika. It is meant to be used in any circumstances, such as marking Mekanika products or documents.
- a designed aluminium lamp
- a DIY wooden coat rack
- a board game for children
- a DIY wooden coat rack
- a board game for children
The thickness of the M point defines the clear space around the signet. For readability reasons, the signet should never be smaller than 20 mm or 75 px.
Typography
Through typography, a company's personality and values are conveyed. Mekanika chooses two clear and no serif fonts. The second one, Arial Rounded, was used and modified to create the logotype.
Color Palette
A color palette provides depth to brand. Within a brand guidelines, the purpose and the use of the colors should be described.
A colour palette should explain how the colours reflect the brand's personality and what kind of consumers they want to attract. Mekanika chooses a vibrant and greyish blue to emphasize its technological aspect.
Application
In order to ensure consistency on different media, the signet has been designed to be machined with classic CNC machine endmills by keeping a constant thickness and avoiding sharp edges.
Assembly Manual
